Roverhair Hair Colour

Roverhair Hair Colour brings together the colour systems of the Italian brand Roverhair, founded in 1975: Electa, Cromya and Essence, plus a direct dye and a developer. The range covers colour services in the salon, from grey coverage to toning after bleaching.

Electa Finest Color is the permanent colour, designed to cover grey hair. It has 107 shades, including high-lift shades and seven corrective mixtones. Cromya Color is an ammonia-free cream colour in 45 shades, with cocoa butter and argan oil. It ranges from tone-on-tone to three levels of lift. Essence is a toner that deposits colour without altering the base, in 19 shades across the Brunette, Bronde and Blonde families. We also offer its clear version, Essence Gloss (formerly Clear), in a 500 ml bottle. B-Shade Direct is a direct dye used without developer, for fashion effects and tone correction. It has 12 shades, including the clear diluter B-Shade Gloss, which controls the intensity. Activator is the cream developer of the range, in a 1000 ml bottle.

In the salon, you choose the Activator strength according to the service: 1.5% to tone, 3% to tone and darken, 6% to cover and lift one level, 9% or 12% to lift two or three levels. Essence is used as a finish after lightening, to neutralise undertones and give a gloss effect. On salt-and-pepper hair, the Eclipse shade of B-Shade Direct neutralises yellow and orange.

Colour prices are visible with a trade account. All 11 of the brand’s ranges are on the Roverhair page.