Roverhair Blonder

Blonder is the bleaching range from Roverhair, an Italian brand founded in 1975 by Vincenzo Prestia. It covers lightening in the salon and blonde care at home. The three powders and the lightening cream contain Polyamino Sugar Condensate (PLEX technology) and lift up to 7 levels.

You choose the powder according to the undertone to neutralise. White Bleach is the neutral powder: its firm texture does not run and suits freehand work. Blue Bleach neutralises residual orange. The violet pigment in Violet Bleach works on yellow: the base comes out cooler and needs less toning. All three powders come in 500 g and 2 kg. Lightening Cream is dust-free and is used for all-over blonde and colour stripping. Blemish Oil, with an alkaline pH, is mixed into the bleach to protect the fibre during the service. Rebuilder, with an acidic pH, closes the cuticle and completes the Roverplex protocol.

For the cream, mix 1 part with 1.5 to 2 parts of 20, 30 or 40 volume developer, and allow 20 to 50 minutes’ processing on dry hair. For retail, recommend three products to your clients. Silver Shampoo, an acidifying shampoo, counters yellow and orange tones. Blonder Mask, with vegetable charcoal, maintains cool tones. Silver Biphasic is a two-phase leave-in spray for daily use. The shampoo and mask come in 250 ml for retail and 1000 ml for the back bar.

The ten other ranges are on the Roverhair page. Open a trade account: we activate your trade prices within 24 working hours.