Roverhair Authentic

Authentic is the styling and finishing range from Roverhair, the Italian brand founded in 1975. It is used to prepare a blow-dry, add volume, define curls and hold the finished style. Eleven of its thirteen products contain an organic phytocomplex of apple, lemon, grape and wheat bran.

Before blow-drying, Authentic Sleek Look smoothing milk tames frizz and protects from heat and humidity. Heat Proof, with organic argan oil, protects from the heat of straighteners and hairdryers. For volume, you have Volumizing Mousse with shape memory, Velvet Mousse, which leaves an anti-pollution film, and Bodifier texturising spray, with a matt finish. Curl Definer Look revives curls; Curl Control Cream defines them and gives them elasticity. For shaping, we offer Hard Fixing Gel (wet look or sleek look), Define Matt Clay (matt finish), Light Water Wax, a water-based wax that washes out, and Shine Control Fluid, with a light hold. Two hairsprays complete the range: No Gravity Hairspray, the one with the strongest hold, and Eco-Spray, which is propellant-free.

Eco-Spray is sprayed onto dry hair from about 20 cm; spraying from closer increases the hold. No Gravity, sprayed at the roots, adds volume and texture. On damp hair, Hard Fixing Gel gives a more defined effect. The nine products other than the mousses and hairsprays come in retail sizes, from 75 to 200 ml, to recommend to your clients to make the results last between appointments.

All eleven of the brand’s ranges are on the Roverhair page.