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Beauty Hair Products – wholesaler of professional hairdressing products in Switzerland
Electa Finest Color 100ml Roverhair

Electa Finest Color

15.50CHF
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Roverhair professional permanent colour: full grey coverage, shiny reflects and long-lasting hold. 107 shades, 100 ml tube.

  • Free shippingfrom CHF 250.– in Switzerland
  • Easy returnswithin 30 days
  • Secure paymentTWINT, PostFinance, cards
  • Based in Genevasince 2014
SKU N/A Category

Description

Electa Finest Color — the high-coverage oxidation colour, 107 shades, 100 ml

Electa Finest Color is Roverhair’s permanent colour, designed for grey coverage and long-lasting reflects. It combines full coverage with rich shine, without sacrificing scalp comfort during processing.

The shade chart

The range has 107 shades: naturals, intense naturals, ash, golds, coppers, reds, mahogany, iridescent, browns, matt, high-lift shades (S series) and seven corrective mixtones. Choose the shade in the selector above.

What it does

  • Full coverage of grey hair
  • Shiny reflects true to the shade chart
  • Exceptional long-lasting hold
  • Shine, radiance and a silky feel after rinsing
  • Scalp comfort during the service

Key ingredients

Quinoa, which extends colour hold, improves the hair structure and hydrates; corallina officinalis, which remineralises, illuminates and hydrates.

How to use

Mix with Roverhair Activator according to the in-salon service protocol, then apply and respect the stated processing time.

Professional Roverhair range, distributed in Switzerland by Beauty Hair Products, hairdressing wholesaler in Geneva.

Good to know

  • Shades: 1:1.5 mix, 35 minutes’ processing time.
  • High-lift shades: 1:2 mix, 45 minutes’ processing time, up to 4 to 5 levels of lift.
  • Shade chart organised into 19 series.
  • 30-40% white hair: 15 g natural + 25 g reflect + 5 g corrector.
  • Vegan formula, up to 92% ingredients of natural origin.
  • The box lists ammonia, resorcinol and phenylenediamines; low-ammonia, low-pH formula.
  • Keeps for 12 months after opening.

Additional information

Shade

1/0 Black, 1/00 Black Intense, 1/1 Black Blue, 2/0 Brown, 3/0 Dark Brown, 3/00 Dark Brown Intense, 3/34 Dark Brown Golden Copper, 4/0 Medium Brown, 4/00 Medium Brown Intense, 4/1 Medium Brown Ash, 4/22 Medium Brown Iridescent Intense, 4/5 Medium Brown Mahogany, 4/66 Medium Brown Red, 4/91 Medium Brown Chocolate Ash, 4/99 Medium Brown Chocolate Intense, 5/0 Light Brown, 5/00 Light Brown Intense, 5/1 Light Brown Ash, 5/11 Light Brown Ash Intense, 5/22 Light Brown Iridescent Intense, 5/3 Light Brown Golden, 5/34 Light Brown Golden Copper, 5/4 Light Brown Copper, 5/5 Light Brown Mahogany, 5/62 Light Brown Red Iridescent, 5/666 Light Brown Red Intense, 5/91 Light Brown Chocolate Ash, 5/99 Light Brown Chocolate Intense, 6/0 Dark Blonde, 6/00 Dark Blonde Intense, 6/07 Dark Blonde Natural Matte, 6/1 Dark Blonde Ash, 6/11 Dark Blonde Ash Intense, 6/13 Dark Blonde Ash Golden, 6/22 Dark Blonde Iridescent Intense, 6/23 Dark Blonde Golden Iridescent, 6/3 Dark Blonde Golden, 6/34 Dark Blonde Golden Copper, 6/4 Dark Blonde Copper, 6/5 Dark Blonde Mahogany, 6/62 Dark Blonde Red Iridescent, 6/66 Dark Blonde Red, 6/666 Dark Blonde Red Intense, 6/91 Dark Blonde Chocolate Ash, 6/99 Dark Blonde Chocolate Intense, 7/0 Blonde, 7/00 Blonde Intense, 7/03 Blonde Natural Golden, 7/07 Blonde Natural Matte, 7/1 Blonde Ash, 7/11 Blonde Ash Intense, 7/13 Blonde Ash Golden, 7/22 Blonde Iridescent Intense, 7/23 Blonde Golden Iridescent, 7/3 Blonde Golden, 7/31 Blonde Golden Ash, 7/34 Blonde Golden Copper, 7/4 Blonde Copper, 7/44 Blonde Copper Intense, 7/66 Blonde Red, 7/666 Blonde Red Intense, 7/91 Blonde Chocolate Ash, 7/99 Blonde Chocolate Intense, 8/0 Light Blonde, 8/00 Light Blonde Intense, 8/03 Light Blonde Natural Golden, 8/07 Light Blonde Natural Matte, 8/1 Light Blonde Ash, 8/11 Light Blonde Ash Intense, 8/12 Light Blonde Ash Iridescent, 8/13 Light Blonde Ash Golden, 8/23 Light Blonde Golden Iridescent, 8/3 Light Blonde Golden, 8/31 Light Blonde Golden Ash, 8/34 Light Blonde Golden Copper, 8/44 Light Blonde Copper Intense, 8/91 Light Blonde Chocolate Ash, 8/99 Light Blonde Chocolate Intense, 9/0 Very Light Blonde, 9/00 Very Light Blonde Intense, 9/03 Very Light Blonde Natural Golden, 9/1 Very Light Blonde Ash, 9/11 Very Light Blonde Ash Intense, 9/12 Very Light Blonde Ash Iridescent, 9/13 Very Light Blonde Ash Golden, 9/21 Very Light Blonde Iridescent Ash, 9/3 Very Light Blonde Golden, 9/4 Very Light Blonde Copper, 10/0 Platinum Blonde, 10/00 Platinum Blonde Intense, 10/1 Platinum Blonde Ash, 10/11 Platinum Blonde Ash Intense, 10/12 Platinum Blonde Ash Iridescent, 10/13 Platinum Blonde Ash Golden, 10/21 Platinum Blonde Iridescent Ash, 900 S Super Blonde Natural, 901 S Super Blonde Ash, 902 S Super Blonde Iridescent, 912 S Super Blonde Ash Iridescent, 913 S Super Blonde Ash Golden, Mixton Silver, Mixton Blue, Mixton Ash, Mixton Copper, Mixton Clear, Mixton Green, Mixton Violet

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Hair colour

Roverhair Hair Colour brings together the colour systems of the Italian brand Roverhair, founded in 1975: Electa, Cromya and Essence, plus a direct dye and a developer. The range covers colour services in the salon, from grey coverage to toning after bleaching.

<a href="/en/produit/electa-finest-color/">Electa Finest Color</a> is the permanent colour, designed to cover grey hair. It has 107 shades, including high-lift shades and seven corrective mixtones. <a href="/en/produit/cromya-color/">Cromya Color</a> is an ammonia-free cream colour in 45 shades, with cocoa butter and argan oil. It ranges from tone-on-tone to three levels of lift. <a href="/en/produit/essence/">Essence</a> is a toner that deposits colour without altering the base, in 19 shades across the Brunette, Bronde and Blonde families. We also offer its clear version, Essence Gloss (formerly Clear), in a 500 ml bottle. <a href="/en/produit/b-shade-direct/">B-Shade Direct</a> is a direct dye used without developer, for fashion effects and tone correction. It has 12 shades, including the clear diluter B-Shade Gloss, which controls the intensity. Activator is the cream developer of the range, in a 1000 ml bottle.

In the salon, you choose the Activator strength according to the service: 1.5% to tone, 3% to tone and darken, 6% to cover and lift one level, 9% or 12% to lift two or three levels. Essence is used as a finish after lightening, to neutralise undertones and give a gloss effect. On salt-and-pepper hair, the Eclipse shade of B-Shade Direct neutralises yellow and orange.

Colour prices are visible with a <a href="/en/devenir-client-professionnel/">trade account</a>. All 11 of the brand's ranges are on the <a href="/en/shop/marque-roverhair/">Roverhair</a> page.

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