Description
B-Shade Direct — the direct colour in 12 shades, 150 ml
B-Shade Direct is Roverhair’s direct colour: with no developer, it deposits colour immediately without changing the base. Eleven pure shades and a diluter, B-Shade Gloss, let you dose the intensity — from powdery pastel to bold colour, or as a corrector to neutralise a reflect.
The 12 shades
- Gloss (clear): gloss effect, pure shine with no colour deposit
- Eclipse (anti-yellow): excellent anti-yellow and anti-orange on salt-and-pepper hair
- Ginseng (beige): added to /12 shades, it boosts their intensity
- Cocoa (cool brown): added to /99 shades, it boosts their intensity
- Cinnamon (orange): added to /4 and /44 shades, it strengthens their intensity
- Curcuma (yellow): yellow fashion effects
- Silver Pepper (silver): metallic fashion effects
- Himalayan Salt (powder pink): creates powder-pink fashion effects
- Saffron (violet): strengthens violet reflects (/22)
- Poppy Seed (powder blue): used pure or mixed with Gloss for powder-blue effects
- Paprika (red): brightens reds and creates fashion effects
- Wasabi (green): green fashion effects
Key ingredients
Goji berries, tamarind and provitamin B5.
How to use
Use pure for a bold deposit, or mixed with B-Shade Gloss to dilute the intensity. Apply to washed, towel-dried hair, leave on according to the desired intensity, then rinse.
Professional Roverhair range, distributed in Switzerland by Beauty Hair Products, hairdressing wholesaler in Geneva.
Good to know
- Free from ammonia, silicones, parabens, resorcinol and PPD.
- Acidic pH, which preserves the hair structure.
- Processing time of 5 to 20 minutes at room temperature, depending on the desired intensity.
- On well towel-dried or pre-dried hair, using the nozzle or a brush.
- When rinsing: emulsify with a little water, then rinse until the water runs clear.
- Can also be mixed with oxidation colours: 5 to 10% of the total mix.
- As a treatment: 1 to 5 g in a mask (pH Saver, Nutris, Smoother) or in Rebuilder.





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