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B-Shade Direct

22.90CHF
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Roverhair direct colour in 12 shades, no developer: fashion effects, pastels and reflect correction. Intensity adjustable with B-Shade Gloss. 150 ml tube.

  • Free shippingfrom CHF 250.– in Switzerland
  • Easy returnswithin 30 days
  • Secure paymentTWINT, PostFinance, cards
  • Based in Genevasince 2014
SKU N/A Category

Description

B-Shade Direct — the direct colour in 12 shades, 150 ml

B-Shade Direct is Roverhair’s direct colour: with no developer, it deposits colour immediately without changing the base. Eleven pure shades and a diluter, B-Shade Gloss, let you dose the intensity — from powdery pastel to bold colour, or as a corrector to neutralise a reflect.

The 12 shades

  • Gloss (clear): gloss effect, pure shine with no colour deposit
  • Eclipse (anti-yellow): excellent anti-yellow and anti-orange on salt-and-pepper hair
  • Ginseng (beige): added to /12 shades, it boosts their intensity
  • Cocoa (cool brown): added to /99 shades, it boosts their intensity
  • Cinnamon (orange): added to /4 and /44 shades, it strengthens their intensity
  • Curcuma (yellow): yellow fashion effects
  • Silver Pepper (silver): metallic fashion effects
  • Himalayan Salt (powder pink): creates powder-pink fashion effects
  • Saffron (violet): strengthens violet reflects (/22)
  • Poppy Seed (powder blue): used pure or mixed with Gloss for powder-blue effects
  • Paprika (red): brightens reds and creates fashion effects
  • Wasabi (green): green fashion effects

Key ingredients

Goji berries, tamarind and provitamin B5.

How to use

Use pure for a bold deposit, or mixed with B-Shade Gloss to dilute the intensity. Apply to washed, towel-dried hair, leave on according to the desired intensity, then rinse.

Professional Roverhair range, distributed in Switzerland by Beauty Hair Products, hairdressing wholesaler in Geneva.

Good to know

  • Free from ammonia, silicones, parabens, resorcinol and PPD.
  • Acidic pH, which preserves the hair structure.
  • Processing time of 5 to 20 minutes at room temperature, depending on the desired intensity.
  • On well towel-dried or pre-dried hair, using the nozzle or a brush.
  • When rinsing: emulsify with a little water, then rinse until the water runs clear.
  • Can also be mixed with oxidation colours: 5 to 10% of the total mix.
  • As a treatment: 1 to 5 g in a mask (pH Saver, Nutris, Smoother) or in Rebuilder.

Additional information

Shade

Gloss — Clear, Eclipse — Anti-yellow, Ginseng — Beige, Cocoa — Cool brown, Cinnamon — Orange, Curcuma — Yellow, Silver Pepper — Silver, Himalayan Salt — Powder pink, Saffron — Violet, Poppy Seed — Powder blue, Paprika — Red, Wasabi — Green

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Hair colour

Roverhair Hair Colour brings together the colour systems of the Italian brand Roverhair, founded in 1975: Electa, Cromya and Essence, plus a direct dye and a developer. The range covers colour services in the salon, from grey coverage to toning after bleaching.

<a href="/en/produit/electa-finest-color/">Electa Finest Color</a> is the permanent colour, designed to cover grey hair. It has 107 shades, including high-lift shades and seven corrective mixtones. <a href="/en/produit/cromya-color/">Cromya Color</a> is an ammonia-free cream colour in 45 shades, with cocoa butter and argan oil. It ranges from tone-on-tone to three levels of lift. <a href="/en/produit/essence/">Essence</a> is a toner that deposits colour without altering the base, in 19 shades across the Brunette, Bronde and Blonde families. We also offer its clear version, Essence Gloss (formerly Clear), in a 500 ml bottle. <a href="/en/produit/b-shade-direct/">B-Shade Direct</a> is a direct dye used without developer, for fashion effects and tone correction. It has 12 shades, including the clear diluter B-Shade Gloss, which controls the intensity. Activator is the cream developer of the range, in a 1000 ml bottle.

In the salon, you choose the Activator strength according to the service: 1.5% to tone, 3% to tone and darken, 6% to cover and lift one level, 9% or 12% to lift two or three levels. Essence is used as a finish after lightening, to neutralise undertones and give a gloss effect. On salt-and-pepper hair, the Eclipse shade of B-Shade Direct neutralises yellow and orange.

Colour prices are visible with a <a href="/en/devenir-client-professionnel/">trade account</a>. All 11 of the brand's ranges are on the <a href="/en/shop/marque-roverhair/">Roverhair</a> page.

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