Activator

Roverhair Hair Colour brings together the colour systems of the Italian brand Roverhair, founded in 1975: Electa, Cromya and Essence, plus a direct dye and a developer. The range covers colour services in the salon, from grey coverage to toning after bleaching.

<a href="/en/produit/electa-finest-color/">Electa Finest Color</a> is the permanent colour, designed to cover grey hair. It has 107 shades, including high-lift shades and seven corrective mixtones. <a href="/en/produit/cromya-color/">Cromya Color</a> is an ammonia-free cream colour in 45 shades, with cocoa butter and argan oil. It ranges from tone-on-tone to three levels of lift. <a href="/en/produit/essence/">Essence</a> is a toner that deposits colour without altering the base, in 19 shades across the Brunette, Bronde and Blonde families. We also offer its clear version, Essence Gloss (formerly Clear), in a 500 ml bottle. <a href="/en/produit/b-shade-direct/">B-Shade Direct</a> is a direct dye used without developer, for fashion effects and tone correction. It has 12 shades, including the clear diluter B-Shade Gloss, which controls the intensity. Activator is the cream developer of the range, in a 1000 ml bottle.

In the salon, you choose the Activator strength according to the service: 1.5% to tone, 3% to tone and darken, 6% to cover and lift one level, 9% or 12% to lift two or three levels. Essence is used as a finish after lightening, to neutralise undertones and give a gloss effect. On salt-and-pepper hair, the Eclipse shade of B-Shade Direct neutralises yellow and orange.

Colour prices are visible with a <a href="/en/devenir-client-professionnel/">trade account</a>. All 11 of the brand's ranges are on the <a href="/en/shop/marque-roverhair/">Roverhair</a> page.