Privacy Policy

Last updated: 24 April 2026

1. Data controller

The personal data collected via bhproducts.ch is processed by:

2. Data collected and purposes

2.1 Orders and delivery

• Purpose: order processing, invoicing, delivery, after-sales service, management of returns and warranties.
• Legal basis: performance of the sales contract (Art. 31 revFADP / Art. 6.1.b GDPR).
• Data collected: first name, last name, company name (for business customers), delivery and billing address, email address, phone number, order history.
• Recipients: Beauty Hair Products Sàrl, partner carriers (Swiss Post and private carriers), Infomaniak (website hosting).

2.2 Online payment

• Purpose: secure payment processing, fraud prevention.
• Legal basis: performance of the contract.
• Data: payment information is transmitted directly to certified providers. We never store credit card numbers.
• Payment providers:
  • Stripe Payments Europe Ltd. (Ireland) — Stripe Privacy Policy
  • Wallee AG (Winterthur, Switzerland) — Wallee Privacy Policy

2.3 Customer account

• Purpose: manage your customer area, view your order history, save your delivery addresses.
• Legal basis: consent given when creating the account.
• Data: email, encrypted password, addresses, any preferences.
• Particularity: account creation is open to everyone (businesses and individuals), with no prior status verification.

2.4 Audience measurement (Analytics)

• Purpose: understand site traffic, identify the most visited pages, improve the user experience.
• Legal basis: prior consent via our cookie banner.
• Tools: Google Analytics 4 (Google LLC, United States), Jetpack Stats (Automattic, United States), WooCommerce Order Attribution.
• Privacy-preserving mode: as long as consent has not been given, Google Consent Mode v2 is active — only anonymised signals (cookieless pings) are sent, with no individual identifier.

2.5 Advertising measurement and Google Shopping listings

• Purpose: measure the effectiveness of ads and product listings on Google Shopping.
• Legal basis: consent (cookie banner).
• Tools: Google Ads, Google Merchant Center (Google LLC, United States).
• Free Shopping listings: these rely on a server-to-server product feed, independent of individual browsing tracking.

2.6 Trade events and shows

• Purpose: if you meet us at a trade show or professional event (BaByliss, Elgon demonstrations, etc.), we may collect your contact details with your agreement to send you a quote or sales follow-up.
• Legal basis: explicit consent given on site (form or business card voluntarily provided).
• Data: name, company name, professional email, phone.
• Retention: maximum 3 years without further interaction on your part.

3. Data transfers outside Switzerland

Some of your data may be transferred to providers located in the United States (Google LLC for Analytics and Ads, Automattic for Jetpack, Stripe Inc. for certain processing). These transfers are governed by:

• The Data Privacy Framework (DPF) United States / European Union / Switzerland, recognised by the European Commission and the Swiss Federal Data Protection and Information Commissioner as providing an adequate level of protection;
• Standard contractual clauses where the DPF does not apply;
• Additional technical measures (TLS encryption, pseudonymisation) where necessary.

4. Retention periods

5. Your rights

In accordance with the new Swiss Federal Act on Data Protection (revFADP) and, for residents of the European Union, the General Data Protection Regulation (GDPR), you have the following rights:

Right of access

Obtain a copy of the personal data we hold about you.

Right to rectification

Correct inaccurate or incomplete data concerning you.

Right to erasure

Request the deletion of your data, subject to our legal obligations (in particular accounting obligations).

Right to object

Object to certain processing, in particular for commercial prospecting purposes.

Right to data portability

Retrieve your data in a structured, commonly used format.

Right to withdraw your consent

At any time, without having to justify your decision, via the “Manage my cookie preferences” link in the site footer.

Right to lodge a complaint

• In Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
• In France: Commission Nationale de l’Informatique et des Libertés (CNIL)
• Other EU countries: the supervisory authority of your country of residence.

6. How to exercise your rights

To exercise any of your rights, you can contact us by:

We respond to any legitimate request within a maximum of 30 days. You may be asked for proof of identity to verify who you are and prevent a malicious person from accessing your data.

7. Data security

We implement appropriate technical and organisational measures to protect your data:

• HTTPS/TLS encryption across the entire site (permanent SSL certificate);
• Hosting in Switzerland with Infomaniak (Geneva) — ISO 27001-certified data centres;
• Payments are processed exclusively by PCI-DSS certified providers (Stripe, Wallee) — we store no banking information;
• Restricted data access, limited to authorised staff of Beauty Hair Products Sàrl;
• Regular encrypted backups of the entire website.

8. Cookies and trackers

Our site uses different types of cookies, some strictly necessary (cart, login), others subject to your consent (audience measurement, advertising).

For full details on each cookie, its purpose, duration and issuer, see our Cookie Policy.

9. Changes to this policy

This policy may be updated to reflect legal, technical or organisational developments. The date of the last update appears at the top of this page. In the event of a substantial change affecting your rights, you will be informed clearly and visibly (banner, email).